What we do
CORPORATE IDENTITY
In today’s competitive business landscape, establishing a strong corporate identity is essential for any organization. It goes beyond just having a logo or a catchy tagline. Corporate identity encompasses the overall branding, image, and experience that an organization presents to its audience.
At Walker Design Group, we understand the significance of corporate identity and take a holistic approach to help businesses build a strong and cohesive brand image. We believe that corporate identity is not only about visual elements but also about the values, mission, and culture of the company.
By carefully crafting every aspect of your brand’s identity, we ensure that your organization’s values and personality are effectively communicated to your target audience. This helps you stand out from competitors and creates a lasting impression in the minds of customers.
Our team of experienced professionals works closely with our clients to understand their unique needs and goals. We conduct thorough research to gain insights into your industry, target market, and competitors. This enables us to develop tailored strategies that align with your brand’s vision and positioning.
We believe that consistency is key when it comes to corporate identity. From designing logos and selecting color palettes to creating marketing collateral, crafting messaging and graphic use guidelines, we ensure that every touchpoint reflects your brand consistently across various platforms.
We believe brands move the needle when they are:
OWNABLE – carve out a relevant difference in the market. • MEANINGFUL – drives all stakeholders forward around a common purpose beyond just profitability. • VALUABLE – emotional connection that drives a higher willingness to utilize a service or product. • SUPPORTED – a commitment to organize action that reinforces position and meaning.
EVENT MARKETING
At Walker Design Group, our approach to event marketing is centered around creating memorable experiences that leave a lasting impression on attendees. We understand the importance of consistent branding throughout every aspect of the event, from pre-event promotions to on-site activations.
Our goal is to not only make events visually appealing, but also highly effective in achieving our clients’ objectives. We believe that effective event marketing goes beyond just attracting a crowd; it involves engaging attendees and creating meaningful connections with them.
Through meticulous planning and attention to detail, we ensure that every element of the event aligns with our clients’ brand identity and messaging. From signage and collateral materials to online efforts and everything in-between, we strive to create a cohesive experience that reinforces the brand’s values and resonates with the target audience.
By combining creative design concepts with strategic marketing techniques, Walker Design Group delivers exceptional event experiences that captivate audiences and drive results. Our approach not only leaves a lasting impression on attendees but also helps our clients achieve their marketing goals in an impactful way.
PACKAGE DESIGN
At Walker Design Group, we believe that a well-designed package is essential for effective shelf appeal. We understand the importance of creating packaging that not only catches the consumer’s attention but also effectively communicates the brand message.
Our approach to package design is rooted in creativity and strategy. We begin by thoroughly understanding our client’s brand identity, target audience, and marketing objectives. With this knowledge, we can create designs that align with the brand’s values and resonate with consumers.
We pay meticulous attention to every detail, from choosing the right colors, typography, and imagery to designing functional and user-friendly packaging. Our goal is to ensure that your product stands out on the shelves while effectively conveying its unique selling points.
By combining our expertise in design principles with market research insights, we strive to create packages that not only look visually appealing but also drive sales and enhance brand recognition. We believe that a well-designed package is a powerful tool for capturing consumer attention in today’s competitive marketplace.
THE PROCESS
Perception Gap
Is there a perception gap? The distance between the brand you have and the brand you want will determine how you build it.
Your brand is your reputation — what everyone says about you when you’re not around.
The current state of your brand lies in the collective perceptions of those who have an understanding of your organization, be it shallow or deep-rooted. They may be right, they may be wrong; it doesn’t matter.
Perception is the reality.
Launching a new brand should be seen as an opportunity to change perceptions, move cautiously – walk before you run and reconnect with consumers for lasting impact. Remember the fable of the tortoise and the hare – the hare did not win the race.
Branding vs Marketing
Sometimes it’s hard to tell the difference between branding and marketing—even for those of us that are right in the thick of it. Here are a few ways to think about it:
Branding is why.
Marketing is how.
Branding is long-term.
Marketing is short-term.
Branding is macro.
Marketing is micro.
Branding defines trajectory.
Marketing defines tactics.
Branding drives an enduring reputation.
Marketing drives periodic sales.
Branding is the reason someone buys.
Marketing is the reason someone thought to buy in the first place.
Branding builds loyalty.
Marketing generates a response.
Branding creates value.
Marketing extracts values.
Branding is the being.
Marketing is the doing.
Find out more about how WDG can help make your brand more
Book a meeting with our experts TODAY.